Case Studies

The Case Study Library is a how-to resource intended to share different obstacles I have faced as a marketer, as well as display the different marketing tools that I have used to overcome these obstacles. I wrote them to provide an educational tool for those who want to learn a little more about this thing called marketing (specifically small business).

Documents

Below you will find a small sample of some of the strategic documents I created during my time at Kaleidoscope. Feel free to use these as a resource for creating your own marketing strategies.

Here are some of my favorite posts from my blog, Marketing Stylee.

2009: The Year That Spun Marketer’s Heads Right Round
Make Fun A Part of Your Brand Experience
Burger King Has It All Wrong
The Myth of the First Mover
Domino’s New Pizza: PR Success, Branding Disaster
Brand “Fit-ness”
MUJI: ‘No-Brand’ Branding