Brand and Development Manager
Kaleidoscope Event Group, 2009-Present

• Accountable for the development and execution of brand strategy and marketing plans, including consumer and channel strategies, translation of strategies through all elements of the marketing mix, and optimization of all touchpoints.
  
• Perform comprehensive brand appraisals to ensure integration of all elements of marketing mix and that these elements are delivered in a consistent and cohesive manner.
• Pro-actively track market trends, P&L, and competitive landscape. Apply findings so to generate consumer insights, identify marketplace opportunities, and optimize overall brand strategy.
• Own and manage marketing budget, cross-functional alignment, and end-of-year budget performance.
• Oversee the development and application of social media strategy. Consistently monitor channels, trends, and tools in order to better to engage and listen to customers. Analyze metrics and translate data into insights to improve performance and make strategic modifications.
• Shape word of mouth marketing programs and consumer engagement strategies.  Utilize a holistic, transparent, and measurable approach to develop WOM initiatives that fuel conversations and recommendations for our brand.

• Managed all aspects of projects, from initiation through delivery.
• Interfaced with clients to define overall scope and direction.
  
• Identified and forecasted resources for project completion.
  
• Organized cross-functional activities to ensure that projects were completed on schedule and on budget.
  
• Worked collaboratively with project team and strategic partners to ensure successful implementation.

• Assisted in the development, execution, and overall management of the marketing strategy, including differentiation, value creation, strategic fit, and pricing analysis.
• Led cross-functional teams in the design and execution of new promotional tactics aimed at building brand awareness and increasing market penetration.